Strategy tools and eye tracking study

Prof. Dr. Stefan Grösser and Adrian Stettler presented their recent work on strategy tools at the conference of the Strategic Management Society (SMS) on the 5th October 2015. The paper is based on an explorative design, which uses eye tracking technology to investigate individual interpretation of strategy tools. The contents presented were preliminary results since the project is still ongoing at the Strategy and Simulation Lab at the Institute for Corporate Development. The paper which was nominated for the Best Conference Paper Award by SMS, got positive feedback from the attendees at the presentation.

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