Tag: strategy tool

New Springer-book publishes the results from an EU-project: “Dynamics of Long-Life Assets”

The editors present essential methods and tools to support a holistic approach to the challenge of system upgrades and innovation in the context of high-value products and services. The approach presented here is based on three main pillars: an adaptation mechanism

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New insights about using strategy tools at the Academy of Management Conference #AOM

Stefan Groesser represented the Strategy and Simulation lab at the Academy of Management Conference 2016 in Anaheim, USA. He presented joint projects with colleagues Adrian Stettler and Claus Jacobs on the actual use of strategy tools employing the eye-tracking methodology.

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Strategy tools and eye tracking study

Prof. Dr. Stefan Grösser and Adrian Stettler presented their recent work on strategy tools at the conference of the Strategic Management Society (SMS) on the 5th October 2015. The paper is based on an explorative design, which uses eye tracking

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